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run --build --stack=shopify,wordpress,woocommerce,html --mode=conversion

Website Design & Development
That Actually Converts.

Most websites are digital brochures. They look acceptable, load slowly, and convert terribly. Visitors arrive, find nothing that speaks directly to them, and leave — while you pay for the traffic that brought them there.

We build websites designed to convert from the first wireframe. Full design and development — from branding and UX strategy through to launch and analytics setup — built on Shopify, WordPress, WooCommerce, or custom HTML, depending on what your business actually needs.

Discuss my project Our approach ↓
site.performance — monitored
Core Web Vitals All green
Conversion rate 3.8%
Page load (mobile) 1.4s
GA4 events firing 24 / 24
0%
of visitors leave in under 8 seconds
Speed, clarity, and a compelling offer in the first viewport. If those aren't right, no amount of traffic fixes your conversion problem.
0s
load time target (mobile)
Every additional second of load time reduces conversions by ~7%. We build for performance as a feature — not an afterthought optimisation pass.
0x
avg. CRO lift from proper tracking
Businesses with full conversion tracking make 3x better decisions. You cannot optimise what you cannot measure.
01 — Approach

Built to convert.
Tracked to improve.

Design without data is decoration. We build both — and wire them together from the first deploy.

/01
Conversion-First
Design
Every page is designed around a primary conversion goal — form submission, product purchase, demo request, or call booking. We use CRO principles from the start: clear value proposition above the fold, reduced friction in forms, social proof placement, and a single dominant CTA per page. Design follows conversion logic, not the other way round.
/02
Shopify Builds —
D2C & E-commerce
Custom Shopify themes built for speed and conversion — not template drag-and-drop. Product page optimisation, collection structure, checkout flow, bundle logic, subscription integration (Recharge), and app stack configuration. We build stores that sell, then track what's working and iterate.
/03
WordPress Builds —
Service & Lead Gen
Fast, SEO-ready WordPress sites for service businesses, agencies, and professional services. We build on lightweight frameworks (GeneratePress, Kadence, or custom), configure proper caching and performance, and structure content for both search engines and conversion — not just visual appeal.
/04
Full Tracking
Implementation
GA4 configuration with custom events — form starts, form completions, scroll depth, video plays, button clicks, purchase events. Google Tag Manager setup and container management. Meta Pixel and LinkedIn Insight Tag with conversion events. We don't hand over a site where the only event firing is "page view".
/05
Data Dashboards &
Reporting
Looker Studio dashboards that consolidate GA4, Google Ads, Meta Ads, and Search Console into a single view — updated daily, shared with your team. Channel attribution, revenue by source, conversion rate by landing page, and cost-per-acquisition in one place. No more exporting CSVs from five platforms every week.
/06
CRO &
Iterative Testing
Post-launch is where the real work starts. We run A/B tests on headlines, CTAs, form designs, and page layouts — using data from the tracking we installed to make decisions. Conversion rate improvement is an ongoing discipline, not a one-time launch activity.
/07
AI Integration —
Built Into the Site
We embed AI directly into the websites we build: AI chat assistants trained on your specific products and services to qualify and capture leads 24/7, dynamic content that personalises page copy based on visitor source or behaviour, AI-powered site search for product-heavy catalogues, and automated lead scoring that flags high-intent visitors to your sales team in real time. These aren't third-party widgets — they're scoped and built as native parts of the site architecture from day one.
02 — Tech Stack

What we build
on and with.

No single platform is right for every business. We recommend based on your model, not what we're most comfortable with.

E-commerce
Shopify

Our first recommendation for D2C and e-commerce. Fastest path to revenue, best app ecosystem, and native Shopify Payments. We build custom themes, not heavily modified templates.

Lead Gen & Services
WordPress

Best for service businesses, professional services, and content-heavy sites. Full SEO control, flexible content structure, and no transaction fees. We build performant, maintainable WordPress — not bloated page-builder sites.

Analytics & Tracking
GA4 + GTM

Google Analytics 4 with Google Tag Manager for flexible event tracking. Connected to Search Console, Google Ads, and Looker Studio for unified reporting. Full data ownership — no third-party dependency.

Dashboards
Looker Studio

Custom Looker Studio dashboards connecting GA4, Google Ads, Meta, LinkedIn, and Search Console. Shared with your team, updated daily, and built around your actual KPIs — not default report templates.

03 — The Expandza Edge

Built by marketers,
not just developers.

CRO
Conversion baked in, not bolted on

Most development agencies build what the design specifies, then hand it over. We design with conversion goals first — every page has a job, every element supports that job, and the layout is structured around how people actually make decisions.

Tracking
Full tracking from day one

We won't launch a site without proper event tracking in place. GA4 events, GTM container, Meta Pixel, LinkedIn Insight Tag, conversion goals configured — all tested and verified before handover. You start measuring immediately, not months later when someone realises data is missing.

Performance
Speed as a conversion feature

Core Web Vitals, image optimisation, script loading strategy, CDN configuration, and caching — treated as non-negotiable, not optional extras. A 1-second load time on mobile is a business outcome, not a technical vanity metric.

Intelligence
Marketing-informed decisions

Because we also manage SEO, PPC, email, and social for clients, we build websites that support those channels — landing pages that match ad copy, site structures that support SEO topical authority, forms that feed CRM flows. The website is part of the system, not standalone.

04 — FAQ

Common questions
about websites & e-commerce.

How much does a website cost in India?+
Website costs in India vary significantly by scope. A 5–8 page service website or lead-gen site typically ranges from ₹50,000–₹1,50,000 depending on design complexity and integrations. A full Shopify e-commerce store ranges from ₹80,000–₹3,00,000+. Custom-built applications or platforms are scoped individually. We provide fixed-price proposals after a scoping call — no open-ended retainers where the cost keeps growing as scope expands.
Shopify vs WordPress vs WooCommerce — which is right for my business?+
Shopify is best for e-commerce and D2C brands — it has the strongest app ecosystem, native payments, and the fastest path from build to revenue. WordPress with WooCommerce suits businesses that want full control over their content, SEO architecture, and checkout experience without Shopify's transaction fees — ideal for established e-commerce brands with specific customisation needs. WordPress alone (without WooCommerce) is the right choice for service businesses, agencies, and content-heavy sites that need maximum SEO flexibility. We recommend the right platform after understanding your business model, not before.
What is conversion rate optimisation (CRO)?+
CRO is the process of systematically improving your website so a higher percentage of visitors take the action you want — filling in a form, making a purchase, booking a call. It involves analysing where users drop off, testing changes to copy, layout, and CTAs, and measuring the impact on conversions. A site converting at 3% instead of 1% on the same traffic triples your leads without any increase in ad spend. We build CRO principles into every site from wireframe stage — not as an afterthought.
How do you integrate AI into the websites you build?+
We integrate AI directly into websites in several ways: AI chat assistants trained on your product and service knowledge to qualify leads 24/7, dynamic content personalisation that adjusts page copy based on the visitor's source or behaviour, AI-powered search for product-heavy sites, and automated lead scoring that routes high-intent enquiries to your sales team immediately. These aren't bolt-on widgets — we scope and build them as native parts of the site architecture.
What is GA4 and why does it matter?+
GA4 (Google Analytics 4) is Google's current analytics platform and the successor to Universal Analytics. It tracks user behaviour across your site using an event-based model — meaning you can measure specific actions (form submissions, button clicks, scroll depth, video plays, purchases) rather than just page views. Every site we build includes GA4 with custom event configuration, Google Tag Manager for clean tracking management, and Looker Studio dashboards that translate raw data into decisions. No site leaves us with only default tracking firing.
How long does a website build take?+
A standard 5–8 page service or lead-gen website takes 3–5 weeks from kick-off to launch. A full Shopify store with custom theme, product pages, and payment integration takes 5–8 weeks. Larger e-commerce builds with custom functionality or WooCommerce integrations take 8–12 weeks. Timeline is agreed before we start — no open-ended engagements where the finish line keeps moving.
04 — Recent Builds

Work we're
proud to show.

E-commerce // Shopify
Velixco

Full Shopify build for a premium kitchenware brand. Branding, UX design, AI product photography, SEO-optimised content, plugin integration, and performance optimisation — end to end from concept to launch.

View case study →
E-commerce // WordPress + WooCommerce
Aakarshak Packaging

Complete website for a 60-year-old premium packaging manufacturer. Custom branding, five-colour design system, scroll-reveal animations, WooCommerce integration, AI-generated product imagery, and Brevo email integration.

View case study →
See full case studies →
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