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run --campaign --mode=performance --target=roas

PPC Agency India —
Buy Revenue, Not Just Clicks.

We turn your ad spend into a profit centre, not a business expense.

Ad platforms are designed to spend your budget efficiently — for them. Default settings, broad match keywords, and audience networks are budget traps built into every campaign by design. The average business wastes a significant portion of its ad spend on clicks that were never going to convert.

We treat your budget like a venture capital portfolio — allocating capital to the winners, cutting the losers ruthlessly, and building a feedback loop that gets more efficient every month.

Our AI agents track campaign performance around the clock — flagging anomalies like sudden CPA spikes, budget exhaustion before the day ends, or creative fatigue before it kills your ROAS. When an issue is detected, the system reallocates budget to winning ad sets automatically and alerts our strategists for human review. You get live dashboard access so you can see exactly what's happening at any moment.

Audit my ad spend Our approach ↓
roas.by_platform avg. client
Google Search
5.2x
Meta Ads
4.1x
LinkedIn Ads
3.4x
YouTube
2.9x
01 — Approach

Treat your budget
like capital.

Allocate to winners, cut losers, compound returns. No "set and forget" — this is active portfolio management.

/01
Commercial Intent
Mining
We target transactional queries — people ready to hire, buy, or book — not informational searches. "Hire PPC agency Jaipur" vs. "What is PPC?" are not the same audience. We build extensive negative keyword lists to stop budget bleeding on irrelevant clicks before they happen.
/02
Cyborg Bidding —
AI + human oversight
AI processes millions of signals in real time: device type, time of day, location, browsing history, auction pressure. Human strategists review macro performance weekly to ensure the algorithm is optimising toward business goals — not just its own metric targets.
/03
Landing Page &
CRO Alignment
A great ad driving traffic to a weak page is money in a hole. We audit destination pages for conversion alignment before launch — message match, load speed, form friction, trust signals. The ad's job is to get the click; the page's job is to close it.
/04
Full-Funnel
Retargeting
Most visitors need 3–7 touchpoints before they act. We map warm audiences across YouTube, Instagram, Google Display, and LinkedIn — serving the right message at each stage of the buying decision. No audience left behind.
/05
Cross-Channel
Intelligence Loop
SEO keyword data informs PPC bidding. PPC conversion data informs SEO content priorities. Attribution models are shared across channels so every pound of budget is evaluated against the same revenue goal. The feedback loop drives down cost-per-acquisition across both channels.
/06
LinkedIn Ads —
B2B precision targeting
LinkedIn's targeting is unmatched for B2B: job title, seniority, company size, industry, and intent. We run LinkedIn Ads as a standalone discipline — lead gen forms, sponsored content, InMail sequences — not as an afterthought bolted onto a Google campaign.
/07
AI Creative
Production
We produce AI-generated product photography, UGC-style video ads, and AI production videos in-house — giving your campaigns creative assets that are faster to produce, cheaper than traditional shoots, and built to match current platform trends. Ads that look different from every other ad in the feed.
/08
Google Ads Management
for Indian Businesses
From keyword architecture and match type strategy to bid management, ad copy testing, and Quality Score optimisation — we handle Google Ads end-to-end. Every campaign is structured to separate branded, competitor, and non-branded traffic so budget is allocated by intent, not lumped together in one campaign that masks what's actually working.
/09
Meta Ads Management —
Facebook & Instagram
Meta rewards creative variety and audience precision. We build layered audience structures — interest, custom, and lookalike — test creative at scale using AI-generated assets, and manage campaign objectives from awareness through conversion. For D2C and e-commerce brands, Meta is often the highest-volume channel when run correctly.
/10
How AI Monitors Your
Ad Spend 24/7
Our AI agents track campaign performance around the clock — flagging anomalies like sudden CPA spikes, budget exhaustion before the day ends, or creative fatigue before it kills your ROAS. When an issue is detected, the system reallocates budget to winning ad sets automatically and alerts our strategists for human review. You get live dashboard access so you can see exactly what's happening at any moment.
02 — Platforms

Where we run
your spend.

Each platform has a different audience, intent signal, and bidding model. We manage all four — and the strategy is different on every one.

Google Ads
Search + Shopping + Display

Highest commercial intent of any channel. Search campaigns target in-market buyers. Shopping campaigns capture product-level demand. Display and YouTube close the retargeting loop.

Meta Ads
Facebook + Instagram

Audience-first, not keyword-first. Best for D2C, e-commerce, and brand awareness. We build lookalike audiences from your best customers and run creative-led campaigns that stop the scroll.

LinkedIn Ads
B2B — title, role & company

The only platform where you can target by job title, seniority, company size, and industry simultaneously. Higher CPCs, but unmatched precision for B2B lead generation and enterprise outreach.

YouTube
Video + retargeting

Non-skippable and skippable in-stream ads for brand recall and retargeting. Pairs with Google Search to cover the full consideration phase — we run YouTube for clients who need to be remembered, not just found.

03 — The Expandza Edge

We manage
profitability, not campaigns.

Metrics
ROAS over CTR — always

Click-through rate is a vanity metric. You can't pay salaries with clicks. Every keyword, ad group, and audience is evaluated by the revenue it generates — not the impressions it earns. CTR is a diagnostic, not a goal.

Attribution
Attribution honesty

Customers rarely convert on a single touchpoint. We implement multi-touch attribution models that clarify which campaigns initiate interest and which campaigns close deals — so budget flows toward what actually works, not what last-click gives credit to.

Protection
Anti-waste protocol

Weekly search terms report monitoring, proactive negative keyword additions, placement exclusions, and budget reallocation to high-performing segments. No "set and forget" — we actively protect your spend every single week.

Reporting
CFO-readable reports

No dashboards full of impressions and reach. Monthly reports show ROAS by campaign, CPA by channel, and revenue attributed to paid. The kind of numbers you can take into a board meeting without translation.

04 — FAQ

Common questions
about PPC.

What is PPC advertising and how does it work?+
PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks your ad. On Google, you bid to appear when users search specific keywords. On Meta (Facebook and Instagram), you pay to reach defined audiences based on interests, behaviour, and demographics. The core principle: you set a budget, define a target audience or keyword, and pay per click rather than per impression — making it highly measurable and adjustable in real time.
How much does PPC cost in India?+
PPC costs vary by industry and competition. On Google Ads, average CPCs in India range from ₹10–₹30 for broad terms to ₹100–₹300+ for competitive commercial keywords like legal, healthcare, or finance. Meta Ads typically run ₹5–₹40 per click. Beyond the ad spend, agency management fees apply. We recommend starting with a defined test budget, measuring CPA, then scaling what's working — rather than committing to large spend before the data validates the campaign.
What is a good ROAS for Google Ads in India?+
A healthy ROAS (Return on Ad Spend) varies by business model. E-commerce typically targets 4x–8x ROAS (₹4–8 revenue per ₹1 spent). Service businesses measure by cost-per-lead rather than direct revenue ROAS. The "good" threshold depends on your margins — a business with 70% gross margin can sustain a lower ROAS than one running at 30%. We calculate your break-even ROAS before launch and use it as the floor for all bidding decisions.
How is PPC different from SEO?+
PPC delivers immediate visibility — your ad can appear at the top of Google within hours of launch. SEO delivers organic, unpaid rankings that compound over months. PPC stops the moment you stop paying; SEO rankings persist. Most businesses benefit from running both: PPC for immediate lead generation while SEO builds long-term organic authority. We manage both disciplines and share data between them so each makes the other more effective.
Which is better — Google Ads or Meta Ads for Indian businesses?+
Neither is universally better — they serve different purposes. Google Ads captures existing demand: people actively searching for what you offer. Meta Ads creates demand: reaching people who aren't searching but match your ideal customer profile. For high-intent service businesses, Google Ads typically delivers faster leads. For D2C, e-commerce, and brand-building, Meta Ads often delivers better volume and cost efficiency. The best strategy usually runs both, with Google closing intent and Meta building the top of funnel.
How does Expandza use AI to make sure budget goes to winning creatives?+
Our AI agents monitor campaign performance 24/7 — tracking ROAS, CTR, and conversion rate at the ad creative level. When a creative starts to fatigue (declining CTR with stable spend), the system flags it and automatically shifts budget toward higher-performing variants. Our strategists review these signals weekly and brief new creative based on what the data shows is working. The result: your budget follows performance automatically rather than waiting for a monthly review to catch what went wrong.
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