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run --platform=linkedin,instagram,facebook,youtube --mode=pipeline

Social Media Marketing Agency India —
Content That Builds Pipeline.

Organic content, outreach and paid campaigns across LinkedIn, Instagram, Facebook and YouTube — all built around one goal: pipeline, not just followers. AI-assisted content production and influencer marketing included.

Every platform has a different audience, algorithm, and content format. We manage all four as a unified system — so your presence compounds across channels instead of being siloed into disconnected posts.

Grow my social presence Our approach ↓
social.signals — live
Organic impressions / week 12.4k
Connection requests sent 80
DM reply rate 34%
Ads CPL (B2B) ₹480
0x
more leads from multi-channel social vs. single-platform
Businesses active across LinkedIn, Instagram, and YouTube generate significantly more inbound than those focused on a single platform — because buyers research across channels before they reach out.
0%
of B2B buyers research vendors on social before contacting
Your social presence is part of your sales process whether you manage it or not. Buyers are forming opinions about you on LinkedIn, Instagram, and YouTube before they ever fill out a form.
0x
higher B2B conversion rate on LinkedIn Ads vs. other social
LinkedIn Ads convert at 6x the rate of other social platforms for B2B audiences — because you're targeting by job title and seniority, not just interest.
01 — Approach

Authority first,
pipeline second.

Content builds trust. Outreach opens doors. Ads fill the gaps. All three working together.

/00
AI-Powered Content
Creation
We use AI to scale content production without sacrificing quality or brand voice. AI tools generate first-draft post variants based on your expertise and industry, test different hooks and formats against engagement data, and repurpose long-form content into platform-specific posts across LinkedIn, Instagram, Facebook, and YouTube — automatically. For visual content, AI produces on-brand graphics, product images, and short-form video assets at a fraction of traditional production costs and timelines. The result: higher posting frequency, broader content variety, and decisions driven by what the data shows is working — not what feels right.
/01
Organic LinkedIn
Content Strategy
A consistent posting cadence — 3–5 posts per week — built around your expertise, your clients' problems, and your point of view. We write the content, design the assets where needed, and post on your schedule. Thought leadership that compounds over time and makes inbound feel inevitable.
/02
Outreach &
DM Sequences
Targeted connection campaigns to your ideal client profile — by title, industry, company size, and geography. Followed by personalised DM sequences that warm cold contacts without being spammy. We write the sequences, manage the cadence, and hand qualified conversations to you to close.
/03
LinkedIn Ads —
Sponsored & Lead Gen
Sponsored content, single image ads, and Lead Gen Forms targeting by job title, seniority, company size, and industry. LinkedIn Ads have higher CPCs than Google or Meta — but unmatched precision for B2B audiences. We run campaigns that justify the premium with measurable pipeline output.
/04
Instagram &
Facebook Content
D2C brands, service businesses, and local companies need presence on Instagram and Facebook. We manage content calendars, creative production, Reels strategy, and community management — ensuring each platform gets content designed for its format and audience, not repurposed from LinkedIn.
/05
YouTube
Strategy
YouTube is the world's second-largest search engine. Long-form video content — tutorials, case studies, thought leadership — builds the deepest trust of any social format. We handle scripting, editing briefing, SEO optimisation, and thumbnail strategy to make each video work as hard as possible.
/06
Profile &
Company Page Optimisation
Your LinkedIn profile is a landing page that appears in search results. We optimise personal profiles and company pages — headline, About section, featured content, skills, and keywords — so that every DM, post, and ad drives back to a profile that converts profile visitors into conversations.
02 — Channels

Where we build
your presence.

Each platform serves a different role in the strategy — we don't post the same content everywhere.

LinkedIn
B2B authority & pipeline

Organic content + outreach + ads. The primary channel for professional services, SaaS, and B2B businesses targeting decision-makers by title and seniority.

Instagram
Brand & D2C reach

Reels, carousels, Stories, and product content. Best for D2C brands, lifestyle businesses, and service brands that benefit from visual storytelling and social proof.

Facebook
Community & local targeting

Groups, local business content, and community engagement. Strongest for local service businesses and brands with an older demographic or strong community component.

YouTube
Search & long-form trust

The highest-trust social format. Tutorial videos, case studies, and thought leadership that rank in YouTube and Google search — compounding organic reach over time.

03 — The Expandza Edge

Social that
builds pipeline.

Organic
Content that earns attention

We write in your voice, not a generic agency voice. Content is built around your expertise, your clients' problems, and your industry perspective — not trending audio and motivational quotes. Authority is earned, not bought.

Outreach
Human sequences, not spam

LinkedIn outreach has a reputation for being awful because most of it is. Ours isn't. We write personalised opening messages based on the recipient's actual profile, follow up with value before asking for anything, and only request a call when there's a genuine fit signal.

Ads
Pipeline-focused LinkedIn Ads

LinkedIn Ads are expensive — we treat them accordingly. Every campaign is scoped to generate measurable pipeline: Lead Gen Form submissions, demo requests, or event registrations. Not impressions and brand awareness reports that don't map to revenue.

Reporting
Reach → pipeline → revenue

Monthly reports connect social activity directly to business outcomes: profile views, connection acceptance rate, DM response rate, leads generated, and pipeline value. No follower count as a success metric.

04 — FAQ

Common questions
about social media marketing.

What is social media marketing and why does it matter?+
Social media marketing is the process of building your brand's presence and generating business through platforms like LinkedIn, Instagram, Facebook, and YouTube. It matters because your buyers are already on these platforms — researching vendors, watching competitors, and forming opinions before they ever contact you. A strong social presence builds trust at scale, generates inbound leads, and keeps you visible throughout the buying cycle without paying for every impression.
How does LinkedIn marketing generate B2B leads for Indian businesses?+
LinkedIn generates B2B leads through two mechanisms: organic content (thought leadership posts that build authority and attract inbound DMs from decision-makers) and outreach sequences (targeted connection requests followed by personalised messages to specific job titles at specific companies). When both run together, content warms the audience and outreach converts them — reducing resistance because prospects have already seen your thinking before they receive a message.
What is the best social media platform for B2B in India?+
LinkedIn is the clear primary channel for B2B in India — it's where decision-makers, procurement teams, and senior buyers actively engage with business content. YouTube is valuable as a supporting channel for long-form trust content and product demonstrations. For B2C and D2C: Instagram typically delivers the highest organic ROI, with Facebook adding reach for older demographics and local businesses. We recommend mastering one or two platforms before expanding.
How long does LinkedIn organic content take to show results?+
Consistent LinkedIn posting for 60–90 days is typically needed before meaningful traction builds. Month one establishes what resonates — which topics drive engagement, which post formats attract the right profile views. Months two and three see those signals compound as the algorithm learns your content and your network grows organically. We track leading indicators (impressions, profile views, connection requests from target personas) before measuring lagging outcomes like leads and pipeline.
How does AI help with social media content creation?+
AI accelerates social media content production without sacrificing quality. We use AI to generate first-draft post variants, test different hooks and formats, repurpose long-form content into platform-specific posts, and analyse which content types are gaining traction across your industry. For visual content, AI tools produce on-brand graphics, product images, and short-form video assets significantly faster than traditional production. The result: higher posting frequency, broader content variety, and data-driven decisions on what to create next — all at a fraction of traditional content costs.
What is the difference between organic and paid social media?+
Organic social is content you post without paying for distribution — it reaches your existing followers and their networks through shares and algorithm amplification. Paid social (LinkedIn Ads, Meta Ads) lets you reach precisely defined audiences beyond your followers, immediately, with budget control. Organic builds long-term authority and trust; paid delivers immediate reach and lead volume. The strongest social media strategies run both: organic content validates your expertise and paid amplifies it to the right audience.
How do you measure social media marketing ROI?+
We measure social ROI at three levels: engagement metrics (impressions, reach, profile visits — leading indicators of audience growth), pipeline metrics (DM conversations started, contact form submissions attributed to social, demo calls booked from LinkedIn), and revenue metrics (deals closed that originated from a social touchpoint). We use UTM tracking and CRM attribution to connect social activity to actual revenue — not just follower counts.
Your buyers are
on social
right now.
Start the conversation
no retainer lock-ins. just results.