Velixco

Full Shopify build for a premium kitchenware brand — branding, UX, AI product photography, SEO content, and performance optimisation from concept to launch.

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Overview

Velixco needed more than a website — they needed a complete commercial presence built from the ground up. A brand identity, a Shopify store designed to convert, product photography that matched the premium positioning, and content optimised to bring in organic traffic from day one.

We handled the entire brief end to end.

Scope of Work

what was delivered

Brand identity — colour system, typography, logo, and visual guidelines

Shopify store — custom theme design and development

UX architecture — product page structure, navigation, checkout flow optimisation

Plugin integration — relevant Shopify apps selected, configured, and tested

AI product photography — studio-quality product imagery generated and styled to brand

SEO-optimised content — product descriptions, category pages, and metadata

Performance optimisation — load time, Core Web Vitals, mobile experience

Analytics setup — GA4, conversion tracking, and performance baseline

AI Product Photography

One of the standout elements of this project was the product photography. We produced a full suite of AI-generated product images — styled to the brand's premium kitchenware positioning, shot in contexts that match how the products are actually used.

The result was studio-quality imagery produced faster and at lower cost than a traditional product shoot — delivered directly into the Shopify store ready to go live.

// placeholder — velixco product photography 4–6 product image examples — to be added when available

Store Screenshots

// placeholder — shopify store screenshots Homepage, product page, and mobile view — to be added when available

What Made the Difference

Brand first, build second

We established the visual identity before writing a single line of code. Every design decision on the store — colours, typography, layout, imagery style — flowed from the brand guidelines we created at the start of the project.

Conversion architecture

The product page structure was designed around how kitchenware buyers actually make decisions — social proof placement, feature hierarchy, cross-sell logic, and a checkout flow with no friction.

SEO from day one

Product descriptions and category pages were written for both the customer and the search engine — structured content that ranks and converts.

Ready to build a store
that actually converts?

Discuss your project

full design + development. branding included if needed.